Book dips into the past to discover some Brand New Retro

One of the more striking book covers of recent years, Brand New Retro’s image of an old-fashioned newspaper stand catches your eye immediately, with its array of magazine covers familiar to those who were frequenting newsagents in the ’60s and ’70s.

Brian McMahon got the idea to digitise print ephemera a few years ago on his website, www.brandnewretro.ie, and now, with Joe Collins, he’s produced a book which features over 700 classic advertisements, articles, and photographs from 50-odd Irish publications.

Fashion features prominently in the book, as does sport.