McGregor kicks off financial feeding frenzy

It was near 11 o’clock on Saturday night. The O2 had long since flushed its 9,500 patrons out into the dark and the smell of stale beer cloaked its corridors, but the evening’s business was far from over.

Fighters know this.

Conor McGregor had said as much when he stood in the ring and told his adoring public he was off to share a whiskey with the UFC’s chief executive Lorenzo Fertitta and talk about appearing in the Aviva or Croke Park.