King of the road Heffernan must wait for his pot of gold

There is absolutely no doubt Rob Heffernan’s superb gold medal in the World Athletics Championships has propelled him to a whole new level in terms of public awareness and marketing appeal. This is, after all, our first gold medal since the great Sonia O’Sullivan’s victory in 1995.

Heffernan now joins a list of Irish sporting greats from Treacy to Coghlan to Sonia. He will forever be a world gold medallist and this achievement will benefit him for years to come.

He deserves everything he gets.