Irish women make their sales pitch

Huge changes were proposed to raise the profile of women’s sport in Ireland during a press conference at the UCD Smurfit Business School yesterday.

The Business of Women’s Sport seminar thrashed out a number of ideas for growing their games, such as Ireland’s women’s rugby team playing their Six Nations games directly after the men’s, and pairing the men’s and women’s All-Ireland finals.

The conference and discussion groups also want to see women’s sports continue to unearth ambassadors and use these stars to attract a bigger media following, in turn leading to more money being generated. Rob Hartnett, presenter and Sport for Business Founder, described women’s sports as a “green field” of opportunity for potential sponsors.