New Balance deal for Ireland

Athletics Ireland have inked a lucrative three-year deal with New Balance.

Mon, 17 Dec, 2012 - 00:00
Colm O’Connor

The US sports manufacturer will next month be confirmed as international gear sponsor for all Irish teams.

New Balance, which recorded $2 billion (€1.5bn) global sales for 2011, will replace Asics in the deal.

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