Taking a Giantstep forward

When Pat Gallagher was pulled out of a job in an amusement park to become the San Francisco Giants marketing director by the club’s owner, Bob Lurie, he was faced with an almost impossible task — selling tickets to one of the worst baseball franchises in the US in one of the oldest and coldest stadiums.

The natives didn’t like Candlestick Park, the team or the sport. American football was the big show in California back in the 1970s.

Over the course of 40 years, he not only filled the seats but also raised finance to move to a new waterfront stadium on his way to becoming one of the most successful marketers in American sports history.