British betting shop revenue boost for Shelbourne pools

Since the deal took effect at the start of January, the SIS coverage of Shelbourne Park racing has been restricted to far flung fields.

But the popularity of Saturday night racing at the Dublin venue has brought about a quick change and the full programme for the next two Saturdays will be beamed live into British SP offices, with customers then betting into the Shelbourne pools.

One suspects that if this new offering proves popular with the British punters, more and more UK offices will take the Shelbourne product. This would be a huge bonus for the sport here with increased revenue coming into the game.