Rogge: Olympic Games broadcast revenue to exceed €2.79bn

BROADCAST revenues between 2014 and 2016 for the Olympic Games will exceed €2.79billion, International Olympic Committee (IOC) President Jacques Rogge confirmed in Durban yesterday.

Earlier this month, the IOC sealed a four-Games deal with NBC Universal from 2014 to 2020 worth €3bn and announced separate deals for France, South Korea and Germany with varying contract lengths days ago.

Rogge said the 2014-’16 period, which includes the Sochi winter Olympics and the Rio de Janeiro summer Games, had already generated €2.2bn with several major territories still outstanding.