Neil Ewing: GAA teams' relationship with the media has devolved into daftness
Young minds are not easily captured, and their presence on the GAA pitch is no longer a given. The GAA must open their minds for the greater good of the game.
Changing the GAA's relationship with the media should be done from the top down but it could start from the bottom up. There are many so-called weaker counties with great stories to tell. Pic: Stephen McCarthy/Sportsfile
