Naming and shaming America’s worst stadium rebrands

WHAT'S IN A NAME? Kansas City Chiefs players warm up in front of heaters in the AFC Wild Card Playoffs against the Miami Dolphins at GEHA Field at Arrowhead Stadium on January 13, 2024 in Kansas City, Missouri. (Photo by David Eulitt/Getty Images)
It’s a bad sign when the first time you see a fella from Longford in a few months, his prepared opening gambit is “SuperValu”. Count that as another marketing win for our favourite supermarket chain and another loss for Cork.
But you won’t be surprised to learn that you can count on one hand the number of stadiums and arenas across the US that haven’t sold history to the highest bidder.