Tommy Martin: Gianni Infantino and an unlikely reinvention as crusading feminist

'KNIGHT IN SHINING WHITE TRAINERS!': World Trade Organization (WTO) Director-General Ngozi Okonjo-Iweala (R) receives an official ball of the 2023 FIFA Women's World Cup from FIFA President Gianni Infantino during a "Making trade score for women!" discussion on football as a tool for trade and development at the WTO headquarters in Geneva. Pic: Fabrice COFFRINI / AFP

Rejoice, damsels in distress of women’s football! Here he comes, your knight in shining white trainers!

FIFA president Gianni Infantino this week added the description of crusading feminist to his lengthy list of diversity credentials, when he called on European broadcasters to stump up more cash for TV rights to the 2023 Women’s World Cup.