Ian Mallon: PGA's walk and talk changing the sound of golf

 Player audio has been the key area for change in the sport where live on-course interviews are now the norm

MORE ACCESS: Rory McIlroy, of Northern Ireland, watches his tee shot on the fourth hole during the second round of the Masters golf tournament at Augusta National Golf Club on Friday, April 7, 2023, in Augusta, Ga. (AP Photo/Mark Baker)

THE USPGA Tour has told The Pitch that its radical overhaul of golf coverage has nothing to do with the growing challenge presented by the LIV Golf Series.

In an interview with this column, the Tour’s head of TV innovation and elevation said the transformation of golf broadcasting was not a reaction to other forces, rather something that had been coming as part of “normal business”.