Larry Ryan: What do we want from a magazine sports show?

Sky Sports is adapting to the evolving needs of their customers.

Apres Match left to right Risteard Cooper Gary Cooke Barry Murphy

Even over here in Rugby Country, there has been a fair bit of discussion this week about the demise of Soccer AM. And what it means. Is this just another knife in the heart of our old friend, banter? They had still been toiling away, Fenners and company, at the coalface of the bantz, long after most people had stopped watching. But now Sky Sports is pulling the plug at the end of the season, claiming it must “continually adapt to the evolving needs of our customers”.

That admirable commitment to serving the needs of its customers doesn’t seem to extend to showing any of Arsenal’s matches during this gallant title charge, this billpayer has noticed. And it would also appear that Sky’s customers have evolved past many other shows that were once available to us, such as Goals on Sunday, Revista de La Liga and Sunday Supplement.