Colin Sheridan: Who's going to write the Super Bowl colour piece?

Like race week in Galway, Radio Row apparently peaks around Wednesday, before petering out to a soulless morass by Friday

A press release from recently sacked Miami Dolphins Head Coach Brian Flores dropped, overtaking the bombshell news of Tom Brady's retirement. Picture: Michael Reaves/Getty Images

Radio Row on the week of a Super Bowl is essentially comic con for American sports.

For five days, a convention centre in the host city (this year, Los Angeles) transforms into a giant recording booth, as each morning sports broadcast, podcast and radio show with enough clout to be there, literally set out their stall in a row and make their Super Bowl predictions. What differentiates this from the regular shows is the cast of cameos from current and former players, each there to promote a vitamin water or a memory foam mattress or an insurance company.