Michael Moynihan: Ronan Glynn’s comments a classic error in managing the message

When a coach produces a version of “if every individual can do just that little bit more” in the dressing-room, then he or she acknowledges a profound truth

Dr Ronan Glynn, deputy chief medical officer, during a press briefing at Government Buildings. Photo: Julien Behal Photography/PA

Here’s one I didn’t see coming.

Last week we had yet another briefing, during which Deputy CMO Dr Ronan Glynn said: “If every individual can do just that little bit more over the next few weeks we will stop another wave.”