Tipping the meh into Irish pride

The Tipping Point: How Little Things Can Make a Big Difference — since Malcolm Gladwell’s seminal book was published in 2000, we have watched for and puzzled over those pivotal moments. Mysterious thresholds when products or messages or behaviours ‘go viral’. When ideas catch on.

Business craves these boiling points. Chancers manipulate them. Sport is at their mercy.

The book was written before social media speeded up the whole process, before the internet might spark and spread and debunk an idea in the space of 20 minutes.