Football powers look past the data

Just four years after software giants SAP won the World Cup, the consultants have gone quiet. 

We haven’t heard much about big data in the last few days. There have been no further case studies.

We are not unused to this pattern of events. We are not unused to hearing, in times of great prosperity, that the consultants saw it all coming and indeed were fundamental in its arrival. And then we are not unused to hearing nothing from the consultants, when it all goes pear-shaped.