Splashing the cash like crazy in the weird and wonderful world of football

hat exactly is a crazy transfer market? In the world we live in, and especially the world footballers live in, all bets are off when it comes to defining crazy. The transfer market gets Sky more excited than a small war or the death of a minor royal. In that context, it’s crazy enough.
Look, crazy has a context. TV money is at record highs, so are season ticket sales and so is the global reach of all Premier League clubs. The Premier League is now attracting ordinary fans and deluded billionaires from all corners of the globe. Money is being vacuum packed and forced into what was recently a dowdy business run by fat chairmen who doubled as aldermen on local councils.