Blessed are the brand builders

With the Champions League revenue stream secured, there was still business to take care of for Liverpool this week.
Blessed are the brand builders

Alongside Jurgen Klopp and his players on a 36-hour brand-building exercise in Australia were Steven Gerrard, Jamie Carragher, Steve McManaman and Daniel Agger.

When Gerrard and Carragher came on as substitutes against Sydney FC, the ovation was rapturous.

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