Rio a missed opportunity to showcase shorter golf game

Golf hasn’t been part of the Olympic programme since 1904 so you would have expected that the commencement of the men’s golf tournament today would be a time for celebration.

But I can’t help wonder if the struggling sport has missed a golden opportunity.

You see, back in 2009, when the sport first won the right to be reintroduced to the Olympics, there was much said about the platform that the Games could provide in terms of connecting with the younger (18-35), big-spending generation.