A club's culture will define success or failure in any sport

YOU can shift some wasters out the door. You can spend a king’s ransom on reputations. You can fill a dressing room with star turns but without the right culture at a club, you’re going to hell in a handcart. It’s the same for GAA, rugby or football, writes Ronan O’Gara

The more I am learning, the less I take for granted what I savoured in the Munster dressing room every day as a player. A club’s culture is an unspoken language. The trademark. You can’t see it or hear it.

You feel it.