Skins chief executive: GAA the 'last bastion of the absolute true spirit of sport'

Achat with the chief executive of a sportswear company didn’t seem that enticing ahead of time, which goes to show the danger of presumption.

Jaimie Fuller of SKINS, the makers of sports compression gear, dumped all the expectations early in the conversation. One mention of the business of sport and he was off.

“There are two issues here — the business of sport and the other issue, which is by far the more important one, the role sport plays in society and the community.