Do we want to win or watch attractive rugby?
A satisfied customer is the best strategy of all. That’s according to Michael LeBoeuf, the American business author and professor whose ideas have sold two millions books, been translated into a dozen languages and whose ‘bon mots’ have been sought by some of the biggest companies in the world.
You would wonder what LeBoeuf would make of Joe Schmidt’s Ireland team right now. Unbeaten in nine games, selling out the Aviva Stadium and attracting bountiful business partnerships for the IRFU with blue-chip companies — yet one of the core narratives this week has been the lack of attractive running rugby they are producing.
