Bolt the latest to fall foul of manufactured ‘controvassy’

"It’s been years since the Super Bowl felt as significant as the draft."

So argued sportswriter Will Leitch in this week’s New York Magazine. Leitch wasn’t just talking gridiron. He noted too that, during June’s NBA Finals, “people seemed to stop paying attention to the games entirely”.

Instead, they only wanted to talk about where LeBron James was going next.