A closer look at Tipp identity crisis

Mark Zuckerberg may be an unlikely port of call in a discussion centred on the Tipperary hurlers, but the Facebook guru, or Satan of social media, depending on your viewpoint,offers a good starting point in this particular debate.

“You have one identity,” Zuckerberg told his biographer a few years ago.

“The days of you having a different image for your work friends, for the other people you know, are probably coming to an end… Having two identities for yourself is an example of a lack of integrity.”