GAA cannot keep relying on others to get message out

For the annual outcry about this year’s Railway Cup, several people complained about the GAA’s failure to “market the competition” properly.

I get a real good laugh out of that particular criticism. It’s very amusing. In fact, putting ‘the GAA’, ‘fixtures’ and ‘marketing’ in the same sentence is quite funny.

When people use the term ‘marketing’ in this context, they mean ‘promotion’, they are referring to the GAA’s inability to publicise or advertise a game.