Cycling can teach GAA a trick about peddling its wares

It’s about 9.30am on Sunday morning and our 16-seater bus has turned left onto the Via Borgo Palazzo in Bergamo.

The scene that greets us is one of chaos and colour. The street is thronged with life. There are cyclists, pedestrians, banners and noise — lots of noise.

The policeman is informed that we are Irish journalists who have come to see the ‘partenza’. He waves us through.