HRI missing out on golden opportunity for a dedicated Irish Racing Channel

I was particularly disappointed to read that Horse Racing Ireland are in exclusive negotiations with SIS and At The Races regarding the awarding of the Irish racing media rights.

In fact, it would no exaggeration to say I was amazed given they were up against an extremely compelling joint-bid between Racing UK and Setanta.

Now I have to declare an interest here as I have been sponsored by Racing UK for the last four years and was a part of their joint-bid with Setanta Sports. But it also means, I believe, that I am well placed to comment on the issue.