GAA must beef up its share of the media market

Some counties organise regular media events but the overall quilt is patchwork. The GAA is failing to punch its weight in this particular ring.

It was around teatime last Saturday evening when the old Twitter feed began to choke on messages from apoplectic colleagues in the press box at Wexford Park. Turned out Liam Dunne had made 13 personnel changes to the Wexford hurling team named during the week for the Leinster Championship hosting of the Dubs and seven positional changes besides. Incredulity reigned.

What it did was display yet again the idiocy of a policy that asks inter-county managers to show their hand anything up to four days before a game and long before the week’s training is near to being completed. Personally, I would have had no problem if Dunne had gone still further and named a few Rackards and Martin Storey in his dummy selection.