NBC Olympic efforts fall well short of gold medal

If you waited until evening and hurdled past the spoiler alerts on news and sports channels, you’d have had to wait until after 11pm to see Bolt make history

Hope you’ve been enjoying these Olympics because, as you may have probably read, being at the mercy of NBC’s television coverage in the US has proven to be a relentless heartache.

Put simply, every marquee event in London of interest to an American audience, namely the big finals in swimming, gymnastics and track, have all been subject to the “look away now” treatment.