Competition a dirty word at Games

Spare a thought for the traders of London town as the great festival looms.

Proper security might be thin on the ground but an army of 300 wardens in purple hats have been released onto the streets to quell any dangerous signs of enterprise among the capital’s entrepreneurs.

In particular, the ‘Brand Police’ are on the lookout for dastardly businesses using a long list of banned words to tout their wares.