Not just any given Sunday

With so many subplots funnelling into tomorrow night’s Super Bowl, the expectations are that it will be one of the most watched NFL title games of all time.

The 46th edition of the iconic sporting event, which will take place at the Lucas Oil Stadium, the home of the Indianapolis Colts (just after 11.30pm Irish time), is a dream combination for television executives.

It helps that one of the teams, the New York Giants, reside in America’s largest media market with the hugely populated state of New Jersey a significant part of their wide-reaching fanbase.