Larry Ryan: Can James Maddison transform the post-match interview?

Leicester Cityâs James Maddison celebrates scoring his sideâs first goal against Chelsea. Has he revolutionised the post-match interview with his candid pitchside chat after the game?
Presumably, youâve a spring in your step this morning, propelled by the weekâs âbreath of fresh airââ a landmark address that banished dark clouds of the past and promises a much brighter future.
Yes, James Maddisonâs interview after Leicesterâs win over Chelsea went down quite well.
They acclaimed Madds from all parts of the spectrum. âA shining example,â trumpeted the
. âInterview perfection,â gushed the . âWas it the most honest and natural a footballer has ever been?â wondered host Max Rushden.Now we have our figurehead, dare we dream of a better world for the post-match interview, beyond weighing up how pleasing the three points are, or calibrating the size of the ask?
We are, to be sure, proceeding from a low base. It was in 1969 that the famous Monty Python sketch first aired, with John Cleese as the monosyllabic footballer, impervious to the intelligent probing of Eric Idle, parroting a single response: âWell Brian, I hit the ball and there it was in the back of the net.â
The same year, a bout of handbags erupted in the Wembley tunnel between rival broadcast staff after the BBC reportedly paid ÂŁ1,850 for exclusive post-match interviews with FA Cup winners Manchester City, while ITV claimed to have their own deals in place with individual players.
In the five decades since, it has rarely been argued that anyone has got full value from one of these contractually obligated debriefs. And it is hard to imagine anybody fighting over them.
The genreâs chief contribution is the evolution of a tricky to master tense â footballâs answer to the modh coinnĂollach: âItâs come across and Iâve caught it nicely, and luckily enough itâs gone in.â
Indeed, these tooth-pulling exercises often resemble an oral Irish exam with a pass candidate, the examiner gently feeding the answers: How important? How disappointing? How frustrating to see the flag go up?
Much of it is televisionâs own fault, beginning with its preoccupation with winners, its glory-hunting. It is always the man of the match wheeled out first, or the goalscorer, rather than probing hurt while it is fresh.
Occasionally, that approach hits the jackpot, triggers an emotional gusher like Ryan Christieâs tears following Scotlandâs Euro qualification. Or Adebayo Akinfenwaâs ebullience after Wycombeâs play-off win. Or even a bottle of Asti Spumante poured over George Hamiltonâs head.
But generally, the winnerâs trained instinct is to play down, to ânot get carried awayâ, to keep their âfeet on the groundâ, and confirm that it is now âall about the next gameâ.
Perhaps the greatest disappointment has been those post-match group interviews where the hero of the hour is tackled remotely from studio by the assembled pundits. A promisingly awkward situation where most mortals would be sufficiently rattled to blurt out a clanger or two. A scenario ripe for a rogue bad cop on the interview panel throwing in a sticky one: âWhatâs your biggest weakness?â âAre you a hunter or a gatherer?â
Instead, they take it in turns to lob softballs: âHi Jamie. Graeme Souness here, how good was itâŠ?â
John Giles has long argued there should be no post-match interviews of any kind, that this is not an arena suitable for sense to emerge. But at least manager chats have become their own melodrama, where there may well be a team of speechwriters tasked with sending messages and weaving narratives and airing grievances and conspiracies.
On Tuesday night, Madds was very much on the undercard to the main event, Lamps, whose interviews have lately become appointment TV, as he manfully tries to maintain a mastery of deflection that distinguished his playing days.
And yet Madds stole the show. So what was good about it?
There was just enough tactical detail about how Leicester shapeshifted out of possession and targeted Chelseaâs laziness at corners to suggest we had just seen a masterclass. In this, Madds was Brendan Rodgersâ perfect representative on earth.
To underline an operator at the top of his craft, the England man acknowledged the previous failings of his people with a knowing apology for the limitations of the brief, which meant he had to play down title talk, and was obliged to tell us it was all about the next game.
And he further endeared himself to the punditocracy by revealing heâd taken on board Jamie Carragherâs criticisms from earlier in the season and worked on improving his ânumbersâ. This could be the final frontier the punditry game has been waiting for â official recognition as a part of a feedback loop that drives standards.
Indeed, where Madds deviated most sharply from accepted post-match norms was focus on his own numbers. Most products of the media training machine would hear the alarm bells at this stage, and urgently remind us that it is all about the three points, and that it really doesnât matter who gets the goals.
Not Madds, who craves more goals and assists because he wants people âto be talking about meâ.
So, given the reaction since, he will undoubtedly be content with his work in front of the mic. The question now is, will more follow suit? Has a penny dropped? Might the opportunity to get people talking about you be considered a fair reward for talking honestly to Geoff Shreeves or Des Kelly?
âIt was like he understood broadcasting,â said Rushden on Football Weekly.
With no fans in the grounds, players have heightened their already keen awareness of the camera positions. On Tuesday, Madds was on target again when pointing to the name on his shirt after his goal. With no handy stunts on offer to attract attention, no shirts being thrown into the crowd, might the post-match mics be the next key battleground as players seek to reach their base?
With Madds at the vanguard, could the whole power dynamic be turned on its head and we reach a stage where players are ready to audition for these open mic slots?
âPick me, Shreevsie â Iâll give you two tactical insights, full details of a training ground spat, and a vow that weâll definitely win it from here.â