Ten Minutes with Simone Kelly, Marketing Manager with Irish Distillers

Simone's belief that people should never settle for a job they don't love helped guide her towards her role with Jameson Global Innovation

Simone says storytelling can be a vital skill for many roles within the marketing industry.

How did you get started in a career in international marketing?

I started my career with Irish Distillers 11 years ago on the Jameson International Brand Ambassador Programme. I was based in Florida in my first year on the programme and then in Vancouver for two further years. My role as Brand Ambassador was to build brand advocacy and to educate both trade and consumers about the history, heritage and production process of Jameson.