Good research and networking essential to raise equity funding
‘The best way to reach an investor is always through a warm introduction, ideally from someone they trust in the ecosystem, like an angel investor or a founder they have already invested in.
Michael Smurfit once said that “equity is blood” and that founders should hold on to it as though their lives depend on it. Sometimes, however, a transfusion is required but finding the right match for investment is often as important as the amount received.
“What matters for founders is properly qualifying investors before speaking to them,” says Will Prendergast, partner at Frontline Ventures. “The biggest pitfall we see is founders pitching venture capital funds who never, or rarely, invest at their stage or in their sector.
