Should we ever store our bottles of perfume in the bathroom? 

A fragrance influencer's TikTok video has gone viral, suggesting people are at risk of damaging their scents by incorrect storage

A TikTok video has gone viral after an influencer highlighted a common error that fragrance fans might be making.

Emelia O’Toole, aka Professor Perfume (tiktok.com/@professorperfume), attracted more than 484,000 likes for the post, in which she says: “It’s come to my attention that nobody on TikTok or Pinterest knows the proper way to store perfume.”