Ready for the Clew Bay city rollers

NO man is an island – but the clued-in and fascinating Nadim Sadek has gently re-created one for himself and his family in Mayo’s Clew Bay.

Inishturkbeg, (the small island of the wild boar, is about to get talked about, in some very strange and exclusive quarters of the world. Rock stars and super-models will be among its first paying guests, followed by large corporate companies doing luxury accommodation bonding and brainstorming sessions in the wild, alongside big family gaterhings. You know the way posh hotels and spa retreats pamper you with fluffy robes and soft slippers? Well, Inishturkbeg will cosset people indoors in their slippers, but encourage them outdoors in their Wellingtons… which guests get to keep.

It will lend its name to a whiskey, a range of toiletries, perhaps some seafoods, and a range of clothing, including the aforementioned wellies? Its island shape is being fashioned as a brand, done with wit and style.