Irish Examiner view: Ad managers return to spirit of Christmas past

This year's John Lewis advert features a story about family life, the passing of time, and dad dancing Picture: John Lewis 

It’s that time of year, the phoney war between Halloween and Black Friday, when we need to stand back and ask: What are advertising industry creatives and media buyers are trying to tell us about ourselves?

During the 46 shopping days before Christmas, the TV campaigns will present a mindscape of how our major retailers see us, and our priorities, in 2025.