Irish Examiner view: RSA advert is a tone-deaf response to crisis

The carnage on our roads continues unabated with three deaths in three days

The Road Safety Authority's latest advertising campaign has been criticised for suggesting that those who lose their driving licences become a ‘burden’ to their friends and family.

The carnage on our roads continues unabated. A man was killed in a crash in Dublin on Saturday morning, the following morning a man died in a crash in Kerry, and yesterday another man died in a crash in Kildare. Three deaths in three days.

Taoiseach Simon Harris opened a new bypass near Listowel in Kerry this week and addressed road safety by putting the onus on drivers, saying: “The single biggest action anybody can take is the individual behaviour of a motorist behind the wheel. There is nothing that the Government can do that will trump the individual benefits of the actions that each and every motorist can take.”