Irish Examiner view: We need clarity about paid influencers 

Social media users often have no idea that some famous people's posts are really bought-and-paid-for advertisements 

How can buyers beware when they don't know that something is being sold to them? That's the issue when influencers do not properly disclose that they are being paid to post about products. Stock picture

In the (very) early days of social media, one occasionally saw sports stars taken to task for blurring the lines and not stating plainly when their posts advertised products they were paid to endorse. 

Since then, the sophistication of both consumers and users of social media has grown exponentially or so one would think.