Irish Examiner view: Bounty-less sweet collection gets product in the news

This story is about the absence of one sweet from a box this Christmas — and it is one winter indulgence we won’t be told to cut back on here

Mars Wrigley's plan to remove Bounty bars from boxes of Celebrations is confined to Britain, with no plans to extend it to Ireland.

Confectionery company Mars Wrigley is to remove Bounty bars from boxes of Celebrations in a trial before Christmas, following a survey which revealed that many customers don’t bother eating the coconut-flavoured treat.

Even as the news broke, grudging admiration had to be expressed for a company which had found a way to get its product in the news. Manipulation of the audience, plain and simple. But the kind of manipulation you can almost enjoy.