Irish Examiner view: Earnings of social media influencer Lisa McGowan

Ms McGowan's promotions firm Lisa’s Lust List Ltd almost doubled its accumulated profits to €1.24m last year

Lisa McGowan started her online promotional work after she won the best-dressed lady competition at the Galway Races in 2016. Picture: Brian McEvoy

How much does a social media influencer earn? 

We have a better idea now thanks to a court case brought by insurance broker Lisa McGowan from Tullamore, whose promotions firm Lisa’s Lust List Ltd almost doubled its accumulated profits to €1.24m last year.