Irish Examiner view: No mileage in creating unnecessary offence 

A brand can become toxic because of transitions in public opinion

Exeter Chiefs logo was created 22 years ago. Picture: Tom Dulat/Getty Images

In many ways Irish sport is lucky in that it has no colonial or imperialist associations or branding. 

In the north there is a team called The Crusaders, playing in Belfast, but that is, more or less, it. Munster Rugby is just what it says, as are Leinster and the other provinces. GAA has local and county affiliations with nothing more self-aggrandising than the name of a community.