Irish Examiner view: Tear-jerker ads strike a raw nerve

We need a Christmas Covid plan

Cian Kearney from Douglas who stars in SuperValu's Christmas advert. Picture: SuperValu

The question of the day seems to be this: Which Christmas advert made you sob more — SuperValu’s tear-jerker or the sweet humanity of Woodie’s seasonal offering?

In the first, a little boy repeatedly seeks reassurance from his parents that ‘he’ is really coming this Christmas. Spoiler alert — the boy is waiting with bated breath not for Santa, but the return of his grandfather.