Irish Examiner View: A two-way path towards recovery

As C19 restrictions ease businesses and, metaphorically at least, roll out the red carpet hoping customers will return to the High Street melee so they can, for the first time in months, generate turnover. The courage needed to be a successful retail or tourism business will be tested to the full. Some businesses may have prepared marketing plans to encourage customers to embrace this longed-for moment. They will find out soon enough it those plans might be realised.

Some tourism businesses underline changes to encourage the acceptance of a new normal. Dubai's  Jumeirah-Al-Naseem Five-star resort is an example. That resort trumpets new certified hygiene standards to reassure and attract. This recognises that all has changed utterly in the tourism sector and that the new normal will be very different from the old normal. In a country - this one - where tourism normally employs almost 200,00 people and generates something just under €10bn a year this shift demands attention.