'Rage-bait' is a revealing word of the year for 2025

Our communication culture is in crisis; it has confused attention with influence, clicks with credibility and noise with leadership

Just look around you and you will see rage and outrage everywhere on the socials. 

Outrage might trend, but integrity makes history.

Counting down to the end of the year and like every year, a word emerges that doesn’t just describe language, it describes the behaviour of an entire era.