'Rage-bait' is a revealing word of the year for 2025

Our communication culture is in crisis; it has confused attention with influence, clicks with credibility and noise with leadership
'Rage-bait' is a revealing word of the year for 2025

Just look around you and you will see rage and outrage everywhere on the socials. 

Outrage might trend, but integrity makes history.

Counting down to the end of the year and like every year, a word emerges that doesn’t just describe language, it describes the behaviour of an entire era. 

Already a subscriber? Sign in

You have reached your article limit.

Subscribe to access all of the Irish Examiner.

Annual €130 €80

Best value

Monthly €12€6 / month

More in this section

Revoiced

Newsletter

Sign up to the best reads of the week from irishexaminer.com selected just for you.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited