Could Elon Musk’s era spell the end of social media billionaires?

Twitter’s biggest tryhard has taken over the platform, but the social media industry could be heading for multiple crises

Elon Musk at Twitter HQ with a kitchen sink. With his punchline, 'let that sink in' — he clearly thinks comedy is his metier.

Twitter has been taken over by its least interesting troll for $44bn. When Elon Musk took a stake in the platform, he claimed it was to ensure the “future of civilisation” and preserve a “common digital town square”. 

Roughly translated, that means the world’s richest man has bought his favourite megaphone.