Cancer campaign: A lot to be said for keeping things simple

Clever marketing is one thing, but it shouldn’t offend the very people it is intending to support, writes Karen Funnell

Cancer campaign: A lot to be said for keeping things simple

So the Irish Cancer Society wants us to “get” cancer and has launched a “deliberately provocative” campaign that has certainly ruffled a few feathers.

The ads — on newspapers, TV and social media — show four different people — a middle-aged man and woman, a young surfer and a young woman in a relationship — all stating: “I want to get cancer”. So far, so controversial.

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