Cancer campaign: A lot to be said for keeping things simple

So the Irish Cancer Society wants us to “get” cancer and has launched a “deliberately provocative” campaign that has certainly ruffled a few feathers.
The ads — on newspapers, TV and social media — show four different people — a middle-aged man and woman, a young surfer and a young woman in a relationship — all stating: “I want to get cancer”. So far, so controversial.