Mobile World Congress: Ford gears up to revolutionise driving

The world’s largest mobile conference isn’t a place that inspires modesty among its exhibitors, but instead provides the perfect backdrop for making grand gestures and bold claims.

One of the boldest so far this year has been Ford’s assertion that, as part of its evolution into a ‘mobility company’ as well as a carmaker, it is planning to do for drivers what iTunes did for music fans.

Given that Apple upended the status quo and re-invented the music industry with iTunes when it was launched a little over a decade ago, the US carmaker will have its work cut out to come good on its vision of the future.