Don’t wave goodbye to app customers

In a market flooded with millions of apps, Galway-based company Element Software is launching on the international market technology which has been designed to significantly help brands retain their app users.

“There are over 1.8 million apps available, this is a massive market. It has become very significant problem for brands that people download apps and disregard them or forget about them. We have designed a piece of software, Element Wave, which dramatically increases mobile app usage for business to consumer brands,” explains Element CEO and founder Dorothy Creaven. She explains that it works by analysing app usage and delivering push messages to users.

Winner of the Irish Seedcorn Intertrade Ireland 2013 award in the New Start category, Element Software is starting 2014 with plans to fundraise and expand internationally.